PixieWeb Design offers seo services to help get your website to the top of the search engine rankings.
You can approach SEO in a couple of different ways; We can either pay search engines to show our websites in results for certain keywords and phrases or / and we can make sure that our website appears naturally or ‘organically’
Organic Search Engine Optimisation
We love it when things are free! Of course we have to work hard to get this freebie. There are millions upon millions of websites out there vying for first place on Google. There are a lot of factors that influence the search engines when deciding who gets top place.
Lets look at another heavily competitive industry; The Music Industry. When I asked my 14 year old niece what she wanted to do when she grew up, she said “I want to have a number one hit!”
So I asked her in what genre would she like to excel? She looked at me funny and walked away.
So you might want to get to no. 1 in the pop charts but maybe you are a little more country. I can’t see Daniel O’Donnell competing with Justin Bieber, can you? And why should he. That would be bad marketing. You have to identify your market and then target them. You also need to look at your direct competition. For some reason Daniel excels within his own market and nobody can dispute that. His music might not be your taste but nobody asked you to google “wee sweet country tune”.
We target our own audience and forget about the rest.
Where do they live? What age bracket do they fall into? What social media sites do they visit? etc etc.
And what words will your customers type into search engines when looking for you or your competitor? Leave that to us! If you give us the general idea we will do extensive research to find out the “money words” and get you to the first page in Google and the like.
This is similar to Organic Search Optimisation but you pay for it. Google can guarantee you appearance at the top of the page for your chosen keywords and phrases, within a daily budget.
This type of campaign can help kick-start your business’ appearance in search results while you are waiting to be indexed organically.
Facebook also sells this type of advertising for your facebook page, directly targeting a specifically defined audience of your choice.
Let us help you chose what type of SEO marketing campaign would be best for your business!