These days the question isn’t “Should I have a Facebook page for my business”, it is more like “Why don’t I have one already?!”
If you have a new business and want to dive head first into social media marketing, here are a few tips to get you started…
1. Chose your Facebook Category
Make sure you chose the right category for your page when you are setting it up. If you are a politician, you probably don’t want to categorise your page under ‘Causes’. Just saying….
2. Use your ‘Info’ tab as your ‘about’ page
When people visit your page for the first time, they will usually go to your Info tab first to get to know you. Make this as informative as possible and don’t be afraid to inject some humour. Remember, social media for business can be a lot more light hearted than your official website.
3. Upload Content
After you fill out your ‘info’ section, upload pictures and videos about your product or service. Give new visitors as much interesting content to look at as possible. There is more chance that they will re-visit and recommend you if your page is interesting.
4. Find Some Fans
Getting all your friends to like you page is a really good way to kick start your ‘likes’ but make sure you spread the net a bit wider than your personal friends list. When creating a Facebook page for your business, you need to treat it differently to your personal page. Try to connect with people and businesses who you know will be interested in your business or product. Liking similar pages to yours and posting comments on their pages is a good way to get their followers to “like” you back.
Facebook advertising and sponsored stories is also a great way to build up your fan base. Find out how to do that.
5. Commit to being active on you FB page
So many times people create a FB page for their business, throw up a few photos, invite their friends, and proceed to disappear off the face of the book…so to speak.
You need to commit to being active on your FB page weekly. A few updates a week is recommended. Regular updates might seem a bit unrealistic if you are not used to checking into social media websites so a good way to take the pain out of thinking up interesting updates is to compile a list of, say, 20 posts, tips, links, etc and schedule a half hour every few days to post your content and check your notifications. Which brings me nicely to my next tip…..
6. Engage with your fans
You’re not the 6 O’Clock news. Social media is meant to be Social! Interact with your fans, reply to their comments, ask for their opinions on your products or services, offer discounts and competitions and thank them for their loyalty. The more you engage, the more rewarding and addictive your FB page will become.